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The 2024 China Open set record attendance and ticket sales加拿大pc28官网登录, highlighted by strong participation from top global tennis stars and significant achievements by local players. It showcases 20 years of growth and quality enhancement in the tournament's history.

by sportswriters Li Bowen, Hu Jiali, Li Chunyu

南都记者从发布会上获悉，此次普查对全国210多万普查员和普查指导员开展多层级化、系统化业务培训，规范有序实施单位清查、现场登记调查和个体经营户抽样调查。金融、铁路等部门和单位及有关方面认真组织开展本系统的普查工作。全面加强普查数据质量控制，坚持边普查、边审核、边检查，确保普查源头数据真实可靠。

极越汽车“闪崩”，但在此之前，大股东吉利控股可能悄悄撤退了。

BEIJING, Oct. 7 (Xinhua) -- The 2024 China Open showcased a dazzling array of top global tennis talent and became a hot topic during China's National Day holiday.

According to tournament organizers, the ticket sales soared to record highs, with merchandise in high demand and an unprecedented atmosphere surrounding this year's event which concluded on Sunday.

Zhang Junhui, the tournament director of the China Open加拿大pc28官网登录, said, "The 'China Open fever' is not only a warm response from the public to the remarkable achievements of our domestic players on the international stage, but also a reflection of the event's twenty years of quality enhancement."

Attendance figures revealed record-breaking numbers, with October 1 marking a peak of 44,000 spectators at the National Tennis Center. All tickets for the Diamond and Lotus courts sold out, along with "fan enjoyment" tickets for outer courts, highlighting a bustling atmosphere.

Overall, the tournament is expected to attract around 300,000 attendees, a 50% increase from last year. As of October 5, approximately 140,000 fans from other regions and over 13,000 international spectators attended. Total ticket revenue surpassed 80 million, a 60% increase from the previous year.

Zhang attributed the tournament's success to the high-caliber competition, featuring a lineup that includes Grand Slam champions such as Jannik Sinner, Carlos Alcaraz, Aryna Sabalenka and Coco Gauff, along with 18 Chinese Tennis Association players, setting a record for local participation.

"We began discussions with top international players early in the year, and the lineup represents the highest level of the contemporary tennis world," he said.

Chinese players also made significant strides, with Olympic champion Zheng Qinwen reaching the women's singles semifinals, becoming the second local player to make it to the top four. Wild card Zhang Shuai ended her 24-match singles losing streak to reach the quarterfinals, while Buyunchaokete became the first Chinese Tennis Association player to enter the men's singles semifinals.

"The emergence of high-level players has notably propelled tennis within the sports industry. Zheng's Olympic victory has significantly ignited public interest in tennis," said Zhang.

Zhang expressed that this year exceeded expectations in both attendance and consumer spending, particularly in merchandise sales. The tournament's new mascot, "A Zhong," gained immense popularity, leading to shortages of tennis-themed products.

In terms of commercial partnerships, the tournament adopted a model featuring "one chief sponsor, three diamond sponsors, and eight platinum sponsors," along with 10 partners. These sponsors engaged in over 100 interactive events, attracting more than 10,000 participants.

"Sponsors are now deeply integrating tennis culture and the essence of the China Open with their brand products," Zhang added.

This year's tournament introduced more seating and food stalls, with nearly 30 dining brands, creating an appealing atmosphere. Creative products, like tennis-shaped ice cream, attracted attention and enhanced the family viewing experience. One ice cream shop employee said, "Our tennis-themed ice cream sells out quickly every day - it's in high demand."

As the China Open enters a new 20-year phase加拿大pc28官网登录, Zhang stated, "They say it takes ten years to sharpen a sword; we have been refining ours for 20. The China Open is structured with clear goals, focusing on creating an excellent tournament atmosphere. We will continue to strive to provide the best experience for players and spectators alike."  ■

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